Brand development

branding-hero

Let’s start by clarifying that our brand service goes far beyond logo design.

Sure we can help with a new logo, or evolve your existing logo, but our brand development service goes much much deeper than this. It’s aimed at organisations wishing to rebrand, reposition their brand, or deliver a more cohesive brand.

Our branding work can lead to business plans, marketing strategies, vision and values, internal comms, company naming and the list goes on…

 

  • Brand planning
  • Brand positioning
  • Brand design
  • Brand execution.
Branding discussions
Whiteboarding about brand development

Branding framework

We use our simple branding framework to deliver simple new logos to comprehensive new brands.

Research

The first stage is to get under the skin of your organisation, to understand where you are now, and where you want to be.

This important discovery and learning phase ensures we deliver what your organisation needs.

  • Competition/market analysis
  • User feedback
  • Stakeholder interviews
  • Reputation assessment
  • Business objectives
  • Brand equity
  • User personas.

Strategy

We’ll develop a brand strategy, this could range from a couple of bullet points to keep us focused to a sophisticated document used to guide your whole organisation.

  • Brand personality
  • Brand positioning
  • Messaging
  • Tag line.

 

 

Brand design

You see, we got there in the end, the visual and creative phase. The strongest and most cohesive brands considers each of these elements very carefully;

  • Logo design
  • Typography
  • Colour palette
  • Photography
  • Illustration / iconography
  • Tone of voice
  • Vision & values
  • Brand guide.

Implementation

  • We’ll create all of the assets you need
  • We don’t forget about branding your social channels
  • We’re happy to deliver your stationery artwork
  • And to even build your email templates signature files.

 

 

It is great to have the new site launched, and I’ve had lots of positive feedback; brilliant; I was just admiring the new look Artios website – very slick; and fantastic.

science-web-development

Nikki Williams, Artios Pharma

Artios Pharma

We love working with membership organisations that make a real difference to the world: driving policy change, changing peoples lives and raising standards.

katie

Katie Booth, Strategy & Relationship Lead

Granite 5

Thank you to the Granite 5 team for our new website and continued support as we develop our digital presence even further, and improve the user experience for our clients.

leon

Leon Palmer, Marketing Manager

Møller Institute

It’s looking great, thanks for your teams ideas, creativity and patience in helping to deliver our site.

The press launch was a big success and it was critical the website was launched in time.

nuj

Neil Unitt-Jones, Commercial Vice President

Stratospheric Platforms

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